This organization used a number of different CRM systems including a heavily customized Siebel application. However, the company recognized the pressing need for a new CRM system.

The new salesforce.com application focused on opportunity management and account management with a high level of customization to support territory, account, and medical procedure planning functionality.

As a result of this engagement, the organization now has a unified sales process on a brand new CRM system (salesforce.com) designed to meet its unique needs.