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What’s the Frequency, Kenneth?

I’m not sure how appropriate the title to an R.E.M. song is to this column, but I needed a title. It’s the first thing that came to mind. Now, I can’t get the song out of my head. Actually, I should be asking, “What’s the frequency, Young-Bean Song?” Song is director of analytics for Atlas DMT. I spoke with Song, who believes his company has come up with a way to help online advertisers make the most of their impression delivery to maximize conversion rates and cost per acquisition. Optimal frequency has been considered from a branding perspective by companies [&hellip

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