Salesforce Health Cloud: CRM beats out EMR
Google tried and quit. Microsoft and IBM have been working on technology to run these systems, but still with an old school EMR mentality.
Salesforce is betting in one advantage that they are well known for, reporting. So its not only tying information from the patient and caregivers, but it is reporting the progress of any specific treatment, doctor and or facility. And with Affordable Care Act (ACA) outcomes-based reimbursements, it will all be about reporting.
Salesforce Health Cloud is a cloud-based, patient relationship management solution that builds on the strength of salesforce.com. It helps providers build stronger, 1-to-1 relationships; make smarter care decisions; and connect with their patients anywhere, on any device. It features a screen with alerts to caregivers on timely patient issues; Patient Profiles and Timeline views that provide a central view of a patient’s history and easy-to-read clinical data for providers; Private Communities that allow care coordinators to collaborate and assign tasks across a caregiver’s network; and Salesforce Shield, a set of built-in features that allow providers to manage, audit and archive patient data.
The challenge with healthcare IT is that most information is stuck in proprietary software, hindering the ability to interact across the care spectrum. About 95% of healthcare providers say interoperability challenges limit their ability to transfer data from one medical center to another, according to a study by healthcare alliance Premier. That leaves gaps in care as information trickles through various IT systems. Toward that end, Salesforce Health Cloud offers a complete, integrated view of patient demographic, lifestyle and health information, including current conditions and medications, scheduled appointments and lab results. Data is populated from multiple sources, including electronic medical records, medical devices and wearables, and it’s available across devices.
Salesforce Health Cloud helps healthcare providers adhere to compliance standards such as HIPAA using Salesforce Shield, a set of built-in Salesforce1 Platform services that includes Field Audit Trail, Platform Encryption, Data Archive and Event Monitoring. The software is slated for general availability in February 2016. Pricing will be announced at that time.