Designers in startups
For a long time, a pair of co-founders consisted of an executive and an engineer. It worked for Facebook, Microsoft, and Apple, just to name a few. These companies have excellent designers today, because it’s a necessity they can’t afford to ignore. It seems like design is becoming more and more prevalent in new startups as well – Airbnb, Square, Fitbit, Tapbots, and more are pushing the envelope.
Design is becoming a key differentiator for companies to acquire funding, press coverage, and clients.
I think it’s time to shake things up a bit. Let’s add designers into the mix.
According to The Designer Fund, startups with designer founders are generating billions of dollars in growth.